The position and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, however what are the opposite CMO responsibilities which might be important to understanding the function?
Put simply, the chief marketing officer of a company has the primary responsibility of driving revenue by increasing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to determine firm-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by means of a range of marketing features and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of brand name development, sales administration, product, distribution administration, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a number of different hats. They must have a particular set of skills or traits to lead the company’s model management and marketing activities in a way that ends in growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky features of being a CMO is that some marketing activities could be unpredictable, particularly in the digital and social media age, so making strategic decisions that drive progress is a particularly vital responsibility.
Marketing professional: While the CMO doesn’t usually get their palms soiled with the granular tasks of the marketing crew, they still have to be an professional in all things marketing. The CMO is finally answerable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO is also liable for serving because the customer champion in chief, making certain that all marketing activities serve to create brand loyalty and ensure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is liable for leading the artistic side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will help attract and retain more prospects and lead back to elevated sales growth.