The position and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities that are vital to understanding the position?
Put simply, the chief marketing officer of a company has the primary responsibility of driving revenue by rising sales through marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to ascertain firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves these profit, product, and growth goals through a range of marketing functions and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of brand development, sales management, product, distribution management, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few different hats. They must have a particular set of skills or traits to lead the company’s brand administration and marketing activities in a way that ends in growth. These are a couple of of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky points of being a CMO is that some marketing activities can be unpredictable, particularly within the digital and social media age, so making strategic selections that drive development is a particularly important responsibility.
Marketing expert: While the CMO doesn’t normally get their arms dirty with the granular tasks of the marketing crew, they still must be an expert in all things marketing. The CMO is in the end accountable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Customer champion: The CMO can be accountable for serving because the customer champion in chief, making certain that every one marketing activities serve to create brand loyalty and make sure the consumer experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is chargeable for leading the inventive side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring modern marketing ideas that will assist entice and retain more customers and lead back to elevated sales growth.