The function and responsibilities of a chief marketing officer, or CMO, can be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which can be vital to understanding the position?
Put simply, the chief marketing officer of a company has the first responsibility of driving income by increasing sales by means of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals via a range of marketing features and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand name development, sales management, product, distribution administration, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a few completely different hats. They will need to have a particular set of skills or traits to lead the company’s brand administration and marketing activities in a way that leads to growth. These are a couple of of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky features of being a CMO is that some marketing activities will be unpredictable, especially within the digital and social media age, so making strategic choices that drive progress is a particularly important responsibility.
Marketing professional: While the CMO doesn’t normally get their fingers soiled with the granular tasks of the marketing group, they still should be an knowledgeable in all things marketing. The CMO is in the end answerable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be liable for serving because the buyer champion in chief, making certain that every one marketing activities serve to create model loyalty and make sure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is liable for leading the inventive side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will assist appeal to and retain more prospects and lead back to increased sales growth.