The role and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, sure, but what are the other CMO responsibilities which are important to understanding the position?
Put merely, the chief marketing officer of a company has the first responsibility of driving income by increasing sales by means of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to determine firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by way of a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales administration, product, distribution management, and customer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few totally different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that ends in growth. These are a number of of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky elements of being a CMO is that some marketing activities could be unpredictable, especially within the digital and social media age, so making strategic choices that drive development is a particularly necessary responsibility.
Marketing skilled: While the CMO doesn’t often get their arms soiled with the granular tasks of the marketing team, they still need to be an expert in all things marketing. The CMO is in the end chargeable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing features at their disposal.
Customer champion: The CMO is also responsible for serving because the buyer champion in chief, guaranteeing that every one marketing activities serve to create brand loyalty and make sure the person expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is accountable for leading the artistic side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will help entice and retain more customers and lead back to elevated sales growth.