The position and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, however what are the other CMO responsibilities which might be necessary to understanding the position?
Put simply, the chief marketing officer of an organization has the first responsibility of driving revenue by increasing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to ascertain company-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by a range of marketing features and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of brand name development, sales administration, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a couple of totally different hats. They should have a particular set of skills or traits to lead the corporate’s brand management and marketing activities in a way that results in growth. These are a few of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky facets of being a CMO is that some marketing activities can be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive progress is a particularly necessary responsibility.
Marketing knowledgeable: While the CMO doesn’t usually get their palms soiled with the granular tasks of the marketing staff, they still must be an skilled in all things marketing. The CMO is finally answerable for all of the activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be answerable for serving because the customer champion in chief, guaranteeing that every one marketing activities serve to create brand loyalty and ensure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is liable for leading the inventive side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring modern marketing ideas that will help attract and retain more prospects and lead back to elevated sales growth.