The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which might be important to understanding the role?
Put merely, the chief marketing officer of a company has the primary responsibility of driving income by growing sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish company-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales management, product, distribution management, and customer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few completely different hats. They should have a particular set of skills or traits to lead the corporate’s model administration and marketing activities in a way that results in growth. These are a couple of of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities will be unpredictable, especially in the digital and social media age, so making strategic selections that drive development is a particularly vital responsibility.
Marketing skilled: While the CMO doesn’t normally get their hands soiled with the granular tasks of the marketing group, they still have to be an expert in all things marketing. The CMO is in the end liable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO is also accountable for serving as the buyer champion in chief, guaranteeing that every one marketing activities serve to create model loyalty and ensure the user experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is accountable for leading the creative side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring progressive marketing concepts that will assist entice and retain more customers and lead back to increased sales growth.