This is the most important ability of any CEO: to spark a will to achieve the impossible and a deep perception that the collective energy of the crew leads to limitless creativity and innovation.
Why is that so crucial? When someone believes, deep down, that what they’re making an attempt to do is achievable, they will proceed to go after it even when they meet with failure, roadblocks, naysayers. They will push on, pick themselves up, and get more creative, more resourceful, more determined to make it happen. It’s the assumption that they will that drives them to produce the very best work of their life.
So yes, “start with why,” run the projections and get everyone pointed in the identical direction, however just sharing the why and the projection graphs without deeply speaking the “we will!” won’t get individuals through the valleys of innovation. They’ll sit in these valleys, half-heartedly trying, thinking they gave it a very good shot. It was a big vision, a tall mountain to climb.
The CEO have to be able to encourage their team to believe of their own abilities. They can do what they haven’t done yet. They will create something by no means created before. They can discover a way to do what they did final year twice as fast and at half the price.
The CEO is a coach. Removing limiting beliefs. Leading folks to acknowledge their own power. Encouraging personal responsibility. Translating a sense of hope, you can fall, fall and fall once more and still make it. Because you can.
And the most effective way for the CEO to turn into a coach is to have one. I’m not talking about a coach who helps you talk higher, be more productive, grow to be a more likable leader. I’m talking about a coach who helps you get past your own BS and believe in something greater. Consider that what you don’t see nonetheless exists. That 1+1 doesn’t always equal 2. That there’s a magic when people come together with a shared energetic direction, and it works in our favor after we align the mission of our company the energy and belief of our people. This is when miracles can occur, 10x progress after we projected 2x. And when you can faucet into the energy of I CAN, even just a little bit, you’ll be able to motivate others to achieve beyond what they thought they could ever achieve. Period.
he most successful CEOs and senior leaders rely on something more than what they know. They’re willing and open to exploring something higher, and once they do, they start to understand that in enterprise, the collective energy of the corporate as an entire is their strongest asset. Whenever you move to a complete new level of perception, the game shifts, and that’s when 1+1 = 10.
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