What do social media have to have to do with SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasing marketing channel over the last few years, many firms haven’t yet begun to benefit from it. This is especially true when you’re investing in search engine optimization. Creating and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren’t always obvious. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagement occurs when users like, share or share tweets about a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your website. Search engines look at these signals from social media, and use it as an element of quality when evaluating content. It’s a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. If something is receiving lots of engagement on social media It can be quickly classified.
2) Link Building
It’s past the time when you could make a request for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way – create high quality content that is worthy of linking. What is the best way to reach websites that are willing to link to your site, if asking them directly would be considered “unnatural”? Social media is the answer. Social media allows you to share your content with relevant audiences who may be willing to link to it, should it be worth linking to. They will also connect your content to their network, further increasing the influence of your content.
3) The amplifying of content
You can make all the good-quality content that you wish to, but it won’t gain any traction without amplifying it. Email marketing can be an effective method to increase the reach of your the content you create, but it won’t get to those on your marketing list. Social media allows you to expand your reach with your content. When you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. This will cause them to be able to share it with their followers to increase your reach. In return, you will gain many relevant visitors, inbound links, branding awareness and social signals All of these are utilized by search engines in determining the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google’s trust and assist with search results that are branded.
5.) Social Indexing
Since the search engines index social media sites these profiles are now showing as search results. This allows your business to appear in search results for specific queries that aren’t exclusive to your site. But there’s more than that. Individual tweets on Twitter were initially indexed and included in search results as well giving another opportunity for your content to rank in the search results. It was only temporary for a few months until Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, شراء مشاهدات يوتيوب so it’s important to leverage it for getting your content ranked.